11/2/12
What concerns me most regarding the campaigning and marketing onslaughts we’ve endured during this race to the White House, is that commercials work. If they didn’t we wouldn’t be inundated endlessly by soda, drug, beer, injury lawyer, auto sales, insurance companies, etc- on T.V., in magazines, billboards and internet. 30 and 60 second sound bytes orchestrated (masterfully) to persuade you to buy a product or service aimed NOT at your intellect but directly at your emotions instead, is the major source of information and decision making for most Americans who are far too exhausted from working and raising a family to do any in depth research to check the validity of these often outrageously disingenuous claims advertised. Professional marketing knows well how powerful the results of covert, subliminal and emotionally appealing advertising can be. That’s why millions are spent on them. Because they work and are well worth the investment.
To reduce something as important as a Presidential election to these sorts of schemes
belittles not only the political arena as a whole, but insults every American voter as well. The implementation of unrestricted Super Pac money has created so much unsubstantiated hype that I feel like the Super Bowl, not election day is playing Nov. 6th.
Why can’t we just see candidates themselves be interviewed unbiasedly at length and in depth on television so that their “real” positions and thinking on issues can be thoroughly investigated and revealed. The media scored the debates like it was a WWF match; the winner was whoever came across with the best “appearance”. Campaign reform is essential if we are to have educated informed voting which is the very basis for our psuedo Democracy-the best that money can buy.
